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A portrait of Araya Jensen, owner of Willful.

Araya Jensen Expands Willful Home Goods

Araya Jensen's Willful in Minneapolis' Tangletown neighborhood expands to include colorful wool rugs, throw pillows, tea towels and more.

Wind and Willow’s Name Change to Willful® Reflects Founder Araya Jensen’s...

“If there’s a will, there’s a way” is a popular aphorism that Araya Jensen, founder of Wind and Willow home-goods line, has truly taken to heart.