Personality Profile: Q&A with Home Organization Pro Danielle Lanning

Meet the Minnesota woman behind Minne Pristine & Co., who is dedicated to creating comfortable and organized living spaces for all
Courtesy Danielle Lanning

Cluttered closet? Messy pantry? Planning an event? Danielle Lanning wants to help.

Lanning, the founder of Minne Pristine & Co., started the home organization and staging company in 2017 with the desire to create comfortable living spaces for anyone and everyone. Her services include decluttering, event staging, and creating personalized baskets for realtors to gift to clients in celebration of a new home.

But it’s not just Lanning who makes the magic happen—Minne Pristine & Co partners with other home organization companies such as California Closets, Minny & Paul, and more to curate functional living spaces for all.

How did you get started as an organization professional?

I actually started my business a little over a year ago now. I’ve always loved finding organization solutions for my own spaces and how good it makes me feel. I want everyone to have that feeling when they walk into their home. So, I decided to turn my passion into a career.

Where did the name Minne Pristine come from?

I wanted to incorporate my Minnesota roots. I’m from here, so I wanted that in my name. I also wanted a word that describes everything I do, so I thought “pristine” was really pretty and sums everything up nicely.

 

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What type of client do you typically work with?

I work with a variety of clientele. I work with renters of apartments and condos; I work with retired home buyers, people with children, and people who want help getting everything organized for their new home spaces before they move.

When approaching a new project, where do you start? What’s the first step?

I do an initial consultation. This is where I meet the client, look at the home, and walk through the spaces they’d like me to organize. From there, we plan out all of the logistics, such as pricing and any shopping needed for the project. I give them a quote for the project, as well.

Do you have any decluttering tips?

I always say to start with a clear space. Clear everything out. This gives you a fresh perspective; it lets you touch and see everything that’s inside. From there, create categories. For example, something I like to do in closets is make piles. I make a ‘keep’ pile, a ‘donate pile,’ a ‘throw’ pile, and then a pile for items that need a better home.

 

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Why is an organized living space is so important?

An organized lifestyle brings peace and happiness. It gives you more time to spend quality time with your loved ones and family—doing things you love to do versus being stressed. A clear space, I think, equals a clear mind.

What’s the most rewarding aspect of your job?

I love to see my clients’ reactions when they walk into their newly organized space. I just feel their happiness, their sense of peace. That’s exactly what I want everyone to feel about their home.

Do you have a favorite space in a home to organize? If so, what is it?

I love organizing all home spaces, but I think one of my favorite spaces would be closets. I want my clients to be just as excited to walk into their closets as they would be walking into a store.

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