We know the Swedes excel in design—Minnesota is loaded with fans of both Swedish folk and modernism. Just in case you can’t get enough of it, you can see more virtually: Sweden has hatched a plan to showcase its distinctive aesthetic with the (virtual) Swedish Design Museum. With a couple clicks, observe ordinary Swedes using Swedish architecture and products as part of their everyday lives.
Led by its official tourism site, Visit Sweden, this digital glimpse into the work of the country’s designers is a collaboration with Architects Sweden, ASFB-Association of Swedish Fashion Brands, the Swedish Federation of Wood and Furniture (TMF) and Svensk Form. The objective is to make Swedish design accessible and visible to people in all corners of the world. The first exhibition, “Live from Sweden,” includes eight architectural and product designs, which you can see through through live streaming and online video to get a taste of Swedish life.
“The aim of the Swedish Design Museum is to exhibit design objects that have a deeper purpose than merely good looks,” says Jennie Skogsborn Missuna, chief experience officer of Visit Sweden. Design and creativity are important values in Sweden—socially, culturally, and aesthetically, she says. Design is integral to the country’s progressive values, since it is driven by the idea of equality for all. This exhibit highlights how Swedes channel their creativity and innovation into designing beautiful yet functional solutions for everyone, not just the privileged few.
“Live from Sweden” features these eight designs from the fields of architecture, design, and fashion:
A carbon-negative eight-floor timber apartment building, designed by Folkhem and Wingårdhs architects.
A Swedish “Attefall’s house,” built according to regulations making it easier for Swedes to realize the dream of a weekend/vacation residence, by Kolman Boye Architects in collaboration with architect Tove Fogelström.
A wireless multi-room loudspeaker with high-quality sound, by Teenage Engineering.
A lamp with a built-in electrical socket, by Form Us With Love.
A high-performance sports stroller, by Thule in partnership with Veryday.
A bowl with an in-fold on the inside rim to serve as support to grip food. like noodles with your chopsticks, by Ingegerd Råman.
A unisex collection with labels including both women’s and men’s sizes, by Hope-Sthlm.
A collection that makes visibility fashionable, from “Watch Your Back” collection by Ann-Sofi Back.