Midwest Home Luxury Home Tour | 2023
Date: July 28- July 30 | Aug. 4-6 | Aug. 11-13
Time: Fri. | Sat. | Sun.: 12 pm – 6 pm
EVENT MANUAL
Welcome to the 2023 Midwest Home Luxury Home Tour! We are so excited you will be participating in this year’s event. Below you will find a variety of important information regarding our upcoming tour.
EVENT CONTACTS
PRIMARY TOUR CONTACT: Jordyn Tayloe | Event + Volunteer Coordinator 218.536.0350 | jtayloe@greenspring.com
EVENT OPERATIONS CONTACT: Rick Krueger | Event Manager 218.251.2439 | rkrueger@greenspring.com
ADDITIONAL CONTACTS:
Arthur Morrissey | Associate Publisher & Director of Marketing, Events & Partnerships 612.310.8972 | amorrissey@greenspring.com
Joe Schmidt | Marketing Coordinator 651.261.9669 | jschmidt@greenspring.com
Lori Miller | Senior Account Executive 612.371.5880 | lmiller@greenspring.com
EVENT OPERATIONS
TOUR SPONSORS
Greenspring Media has the exclusive right to control Sponsor’s displays and recognition on the Tour. Greenspring Media may and will require Builders | Remodelers to remove any information regarding products that are not a Midwest Home Luxury Home Tour Sponsor.
All promotional materials will be placed in the Sales Center for the guests at the end of the home tour. This will be the only location that promotional and sponsor materials will be found during the tour.
SALES CENTER
Greenspring Media will be setting up a Sales Center for the Tour Sponsors marketing collateral. This is located in the garage of the home. To the right is an image of how the sales centers are displayed. If you would like for the Sales Center to be displayed inside the home, please reach out to Jordyn Tayloe who will connect with the Rick Krueger.
SPONSOR MATERIALS MUST BE DELIVERED TO GREENSPRING MEDIA OFFICE BY 7/20/2023. Print a shipping label here: SHIPPING LABEL
GUEST TRAFFIC FLOW
We ask that a consistent traffic flow is maintained from home to home. For this reason, guests will enter through the front door and exit through the garage. As they exit, they will have the opportunity to pick up any marketing collateral/literature provided by sponsors and the builder from the sales center. This will be amended if a change in the sales center location is needed.
STAFFING
At least one builder or remodeler representative will need to arrive at the home 30 min before the start of the tour every day.
The Luxury Home Tour will be providing one staff person to greet guests, scan passports, and answer questions. They will also arrive 30 min before the tour begins each day for set up and will need access to the home.
ATTENTION: We ask that you provide an access code for the event staff to access the garage or location that materials will be stored and displayed. Please provide this information to Jordyn Tayloe, if you have not already done so.
PASSPORT TICKETS
Tickets used by the public are called Passports. As guests go from home to home, their passports will be scanned. Single home tickets will be sold at the home for $10.00 each.
All guests during tour hours are required to purchase a passport or single home ticket. Builders receive free passports as part of their participation to be used for personal visits (for clients, partners, etc.). No unpaid entry is allowed during tour hours, and Midwest Home team members are trained NOT to create or accept a will-call-list. If you have a questions about your complimentary passports, please contact Jordyn.
NO ALCOHOLIC BEVERAGES MAY BE SERVED DURING EVENT HOURS: Fri. | Sat. | Sun. 12pm – 6pm
By state and city ordinance, we can not and will not allow alcohol to be served to guests during the tour hours of 12pm – 6pm Friday, Saturday, or Sunday. This is a liability issue for the home owner, you, and Greenspring Media. Opportunities to provide a catering company to serve food or beverages are allowed, and the catering company must provide a catering license and proof of insurance to Midwest Home. Please communicate with Jordyn for details and directions.
SET UP | TEAR DOWN
On the Wednesday / Thursday before your tour weekend, the event team will deliver event materials to all homes on for that specific weekend. After completion of the Tour Weekend, our team will gather all materials. We will collect them on the following Monday. If you have any concerns about event supplies / delivery please reach out to Jordyn.
GARAGE MUST BE CLEARED AND READY BY THE WEDNESDAY PRIOR TO YOUR TOUR WEEKEND BY 8 AM
It is the responsibility of the builder to have the garage cleaned and ready for our materials by the Wednesday prior to your tour weekend at 8 am. This means no paint cans, tools, garbage, etc. and the space and floor must be fully cleaned.
Reminder, the garage is where we stage the Sponsor Sales Center. If you prefer to place the Sales Center in a different location, please reach out to Jordyn.
OPERATIONAL DUE DATES
BUILDERS & REMODELERS
- Home Access Code + Wifi | Please provide the access code to the home for the Greenspring Staff. This is mandatory for our team to access the home and set up each day of the tour. Wifi is optional. | DUE: 7/20/2023
- Certificate of Insurance | Please submit a copy of your Comprehensive General Liability Insurance Policy | DUE: 7/20/2023
- Certificate of Occupancy | Please submit a copy of your Certificate of Occupancy | DUE: 7/20/2023
SPONSORS
- Sponsor Collateral | Please submit your sponsor materials to Greenspring Media for the home Sales Center | DUE: 7/20/2023 | Shipping Label
