Photos courtesy of Subvert
For so long, the idea of “art collecting” has been viewed as unattainable—an interest reserved for the wealthy and elite. However, Subvert, an art curation company founded by Delia LaJeunesse, is challenging this stereotype, offering virtual consulting and curation services for aspiring collectors. “Art belongs to the people,” she says. “By reimagining traditional approaches, we aim to make art unpretentious and accessible to all.”
Beginning March 23, the company is introducing a new membership service to its repertoire. Designed to broaden the accessibility of art collecting for the next generation, these memberships provide curated portfolios comprising 30 pieces of art, which are each tailored to individual clients’ styles, personalities, and budgets. With three membership tiers priced at $297, $397, and $797 annually, Subvert ensures its services are catered to everyone.
“In this membership, I can prioritize artists who are local to my members when that’s important to them,” LaJeunesse explains. “I have a very extensive database of artists from across the world, which allows me to connect collectors with artists within their community. Local art is just one layer of personalization this curated service offers.” Also with the membership, clients have access to an exclusive resource library with framing and installation guidelines, buying decision worksheets, personal style exercises, and more.
While this new virtual service offers convenience and accessibility, Subvert has also recently partnered with Minneapolis-based Happy Place Interiors to assist Minnesota clients with their art collections. “Our work [with Happy Place Interiors] is mostly customized one-on-one art consulting with [owner Melanie Zaelich’s] interior clients,” she says. The interior design firm also refers clients to Subvert for art curation on a project-by-project basis.
The waitlist for the Subvert membership is open now. Doors will be open for two weeks starting March 23 and will close April 6.
