Photos courtesy of Pantone
In a departure from the vibrant hues of years past, Pantone is ushering in 2024 with a focus on warmth, subtlety, and softness. This year’s Color of the Year, Peach Fuzz, embodies this shift, and “awakens our senses to the comforting presence of tactility and cocooned warmth,” says Leatrice Eiseman, executive director at Pantone Color Institute.
This year’s delicate shade marks the 25th anniversary of the Pantone Color of the Year forecast. What began in 1999 with the first-ever Color of the Year, Cerulean Blue, has since become a highly anticipated annual announcement in which homeowners and designers look forward to incorporating the year’s color through unique and creative means. Laurie Pressman, vice president of Pantone Color Institute, says, “In the spirit of Pantone 13-1023 Peach Fuzz, we reflect back on the last 25 years of the Pantone Color of the Year program, grateful to provide an avenue where designers and color enthusiasts all over the world can engage in a conversation about color, be inspired by color, and showcase their creativity within their communities.”
Leading up to the 2024 reveal, Pantone’s Instagram countdown took a stroll down memory lane, revisiting previous winning colors, including Ultra Violet, Living Coral, Classic Blue, Ultimate Gray + Illuminating, Very Peri, and, of course, 2023’s Viva Magenta. The timeline through the program’s history wrapped up with 2024’s Peach Fuzz, described in the caption as “a gift to the senses, creating a symbiotic relationship between our sense of taste, sight, touch, and scent.”
Official partners for 2024, including Motorola, Shades by Shan, Ruggable, Ultrafabrics, and Spoonflower, have embraced Peach Fuzz in innovative ways across various industries. From smartphones and cosmetics to home decor and textiles, these collaborations celebrate the color’s impact on design and personal expression.