Interior Define, a leading customizable furniture brand both online and through select studios across the U.S., now has a brick-and-mortar studio in the Galleria in Edina. In addition to offering thousands of upholstery items, along with dining, lighting, and decor, the new 4,423-square-foot Define Studio represents the brand’s retail expansion. The new studio allows customers to see, touch, and share the customization options in person while perusing a broad selection of fabrics, cushion fills, leg options, and more.
Clients can also meet with staff or Design Experts. They’ll guide customers through Interior Define’s unique furniture-customization process. Their free consultation services include design expertise, personalized mood boards, floor plan advice, and insights on all aspects of the design process to help tailor a product to precision.
As with the online customization experience, technology provides Design Experts with data and tools to create renderings that show 360-degree product views, fabric combinations, and sitting videos featuring models of different heights—all in-store.
The studio itself is outfitted with a fireplace, bookshelves, and trim work in a modern aesthetic. A swatch wall features more than 125 fabrics, rug swatches, and leg samples, along with a curated collection tables, desks, lighting, and decor. The studio also has workspace for interior designers and is open for private appointments, client meetings, and presentations.
The Interior Define studio is open Monday through Saturday, 10:00 a.m. to 7:00 p.m, and Sunday, 11:00 a.m. to 6:00 p.m.