Magnolia Launches at Target

Gird your loins and pull on your cowboy boots, Chip and Joanna Gaines’ Magnolia brand spinoff,  Hearth & Hand with Magnolia, lands in Target stores this weekend. The exclusive collection is the first of a multi-year deal with Target featuring seasonal home accessories designed by the couple that reflect their unique and wildly popular modern farmhouse/industrial style. Included are nearly 300 items in areas such as home accessories, tabletop, holiday decor, sleepwear and pet gear. The products reflect the rustic aesthetic the couple is known for but is more modern and streamlined, á la Target. The top price is $129.99 for a doll house that many kids and probably an equal amount of adults will want, but most items are under $30. Here’s a sampling.

This geometric firewood holder is made of iron and would look as good in a mid-century modern home as it would at a rustic cabin. The handle is both practical (the top part can be used as a wood caddie), and stylish with the on-trend gold finish. House Log Holder, $69.99

Hearth & Hand Magnolia at Target

A palette of black, green and winter white gives the holiday accessories in this collection a contemporary look. Choose from floor cushions, throw pillows, stockings, ornaments, gift wrap and even washi tape. Plaid Floor Cushion $49.99, Ornament Set, $12.99, Plaid Tassel Holiday Stocking, $13, Washi Tape $4.99

magnolia at target



The house shape is a feature of many Hearth & Hand items. These decorative wood nesting houses are available in a natural or black finish and are rustic, restrained and kind of fun. Wood Nesting House (Set of 3), $16.99

Magnolia Target Line

Ceramics in winter white, matte black and matte mossy green have an organic look—earthy color and wavy edges that give them a handmade, artisan look. Stoneware Dinner Plate, $4.99

Magnolia for Target

by Laurie Junker


Personal Designer

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