And here I thought I was such a minimalist. But after answering RT Urban Homes’ interior styles quiz, devised by Martha O’Hara Interiors, it turns out my style is Gold Coast. Who knew? “Casual, breezy vibe, whites, natural finishes, colorful textiles, grounded in warmth, curated, cool & refreshing,” is how the style is described. The other three results are Aspen (“fashionable, chic… glossy & modern”), Metro (“sublime & understated… rich hues and dark, sophisticated complexity”), and Soho (“industrial… balanced yet adventurous”).
Selecting an interior design package is just one step in RT Urban’s unique approach to providing consumers with an accessible new home in the Spirit of Brandtjen Farm community of Lakeville. The company’s partnership with Martha O’Hara Interiors is just one part.
“RT Urban is a sibling company of Robert Thomas Homes,” explains Carole Griffith, vice president of sales and marketing for both homebuilders, as well as a real estate broker. The company’s president came up with the idea of creating two collections of urban-inspired modern homes and townhomes (with open floor plans, outdoor living spaces, and designer interior styling) after noticing the amount of infill construction occurring in desirable Twin Cities urban neighborhoods.
Four examples of RT Urban Homes’ preset exterior styles
The goal of RT Urban, Griffith says, “is to make it easy for people to build or buy a new home, with high-level options you usually don’t see at this price point. People will meet with us, do a price-out, and purchase the same day.” The project launched on February 29, and has since sold 20 homes.
The partnership with Martha O’Hara Interiors came about because “we knew we had to do something different, to bring in a top design brand, to make the package program really work, and there’s no one better than Martha O’Hara,” Griffith says. “It was a new process for them and for us. They provided great perspectives on color, lighting, fixtures, countertops, and finishes. It’s been such a fun message to send to our prospects and customers. As soon as they know Martha’s involved, they get excited.”
Potential homeowners also select from four floor plans by architect Tim Whitten, and an array of exteriors. Model homes on the recent Parade of Homes quickly booked up with appointments. “We wanted to put the ‘urban’ in suburban,” Griffith concludes.