Small Biz Shops in the 300 Block

Water Street, a popular shopping district in the small city of Excelsior, boasts and booms sophisticated and eclectic shops every interior home designer (professional or not) will love. Really—you don’t have to look (or walk) far. Just inside the 300 block of Water Street, there are four local shops with the latest home essentials and inspiration. Yes, that means you need to log off Pinterest… yesterday.

Back to regular things around here. We’ll see you today! Image by @simply.nic

A post shared by GRAY Home + Lifestyle (@grayhomelifestyle) on Jul 5, 2018 at 7:32am PDT

GRAY Home + Lifestyle

Though moving into a new and improved retail space down the block this fall, GRAY Home + Lifestyle won’t be able to shake the Water Street customers that adore their products. The owners of GRAY, a mother-daughter dynamic duo, aim to present the very best curated collection of home, lifestyle, and apothecary products to create a classic and minimalistic aesthetic in the homes of their clients. From clean white pottery, vases, baskets, and stoneware to prints, art, textiles, and linens, there’s something for every design junkie behind the doors of GRAY.

366 Water St., Excelsior || grayhomeandlifestyle.com

Over the years, @forrestwozniak has always shown up for us. His support, kindness, and generosity are validation that we're on the right track. Unmatched skill and talent. Even better human.

A post shared by Ace General Store (@acegeneralstore) on Jun 15, 2018 at 6:33am PDT

Ace General Store

Dan and Alex Cordell, the owners of Minneapolis-based Solid Manufacturing Co., expanded their company in November 2017 and opened Ace General Store—a men’s retail and home goods shop that occupies the old carriage house on Water Street. With a selection of artisan-made goods and hand-picked vintage finds, Ace will provide a local look and at-home feel to your new space.

356 Water St., Excelsior || facebook.com/acegeneralmn/

Soothing seascape vibes on the shop wall this summer courtesy of @missymonsonart and @ateliercollection ✨ Image: @tiffanykokal for @waterstreetexcelsior #goldenrulegallerywall

A post shared by GOLDEN RULE (@goldenrulecollective) on Jun 18, 2018 at 7:55am PDT

Golden Rule Collective

Let your home become the art-filled stunner you always dreamed of. Nestled right behind Ace, you’ll find Golden Rule, an art gallery and gift shop with vintage furniture, framed artwork, and original prints. The goods that fall within their narrow aesthetic tumble over to the more spendy side of Water Street, but considering the unique flair and one-of-a-kind looks inside, it’ll be worth every pretty penny.

350 Water St., Excelsior || shopgoldenrule.com

Often times our rooms are not completed all at once. We start with the first layer of furniture and rugs- then we tweak, assess, and fine-tune. Then it’s time for phase two. Here is the first layer at our Lakeview Ave install. Next comes lighting, art, and accessories!

A post shared by The Sitting Room (@thesittingroommn) on Jul 18, 2018 at 3:23pm PDT

The Sitting Room

If you still haven’t been able to find what you’re looking for (though I doubt that’s the case), it’s a safe bet something at The Sitting Room will catch your eye. Always changing and ever-evolving, this design studio and retail boutique has everything you could imagine on hand: dining tables, buffets, bookcases, throws, lanterns, florals, chandeliers, textiles, art, and more (with new products coming in around the clock!).

380 Water St., Excelsior || thesittingroomstudio.com