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Elizabeth Roubik

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Elizabeth Roubik is Associate Editor of Midwest Home.

Spring Sensations With Alora Ambiance

Photos courtesy of Alora Ambiance  Life in Lake Como, Italy, inspired the conception of Minnesota-based Alora Ambiance, the creator of America’s first reed diffuser. Sisters...

Subvert Makes Art Collecting Accessible for All

Photos courtesy of Subvert  For so long, the idea of “art collecting” has been viewed as unattainable—an interest reserved for the wealthy and elite. However,...

‘STILL: The Art of Noticing’ Delivers Over a Decade of Daily Discoveries

Amid the chaos of life, we rarely take the time to slow down, stop, and be still, which Minnesota-based Mary Jo Hoffman has long...

A Grand Rochester Renovation by SKC Designs

Photos by Drew Gray  What began seven years ago as a modest bedding project has transformed into a complete interior renovation for a home in...

Bringing the Outdoors In

In today’s fast-paced world, the desire to slow down and reconnect with nature has never been more prevalent. As we seek solace in our...

Picture-Perfect Patio Furniture by Loll Designs

Photos courtesy of Loll Designs  The long-loved Platform One collection at Duluth-based Loll Designs has expanded with new products including a chaise lounge, daybed, and...

Minneapolis Renter Reveals the Beautiful Reality of Apartment Living

Photos courtesy of Hannah Ellingson  As any renter knows, there are often rules and regulations in place that restrict how you can customize your space....

3 Vacation Homes to Warm Up Your Winter

Brainerd Retreat – Albertsson Hansen ArchitectureCompleted in 2020, this vacation home was constructed to replace an original two-story walkout cabin from the 1940s, while...

Sales + Events: March Embraces the Spring Season

‘Edible’ at Northern Clay CenterIt’s true—we are what we eat. The new exhibition at Northern Clay Center, appropriately named “Edible,” explores our relationship with...

Tips & Tricks: The Secrets to Carpet Care

While scrolling through your favorite social media platform, you’ve probably come across a video or two that showcase the viral, ever-so-satisfying carpet cleaning content....

Crafting Contrast in a Modern Mahtomedi Kitchen

Photos by Scott AmundsonFrom the beginning, this Mahtomedi project was different. The custom abode, designed and crafted by Blue Pencil Collective and Hagstrom Builder,...

Personality Profile: Mike Rataczak

Photos courtesy of Mike RataczakFor most, life’s journey is not linear. For Mike Rataczak, owner of Mike Rataczak Studios, this notion rings true. “I...

Valentine’s Finds at Foxwell

Photos courtesy of Foxwell Shoppe x StudioLove is in the air, and Foxwell Shoppe x Studio is offering a wide selection of Valentine’s-themed products...

Sales + Events: February Spotlights Art in the Community

Sonder 2024The word “sonder” represents the realization that each random passerby is living a life as vivid and complex as your own—a sentiment that...

Minnesota Designers Shine on The Expert’s Inaugural Top 40 List

Minnesota-based interior designers are now being recognized worldwide. On Jan. 23, The Expert released its first-ever Top 40 list, chosen based on the 20%...

The Minneapolis Home + Remodeling Show Presents the Latest in Home Improvement

Photos courtesy of the Minneapolis Home + Remodeling Show  Minneapolis is gearing up to welcome 25,000 attendees and 350 exhibitors for the Minneapolis Home...

Room & Board B Corp Certification

Photos courtesy of Room & Board  Since its founding in 1980, Minnesota-based Room & Board has consistently prioritized a sustainable approach, emphasizing quality, sourcing, and...

Local Artist Nathanael Flink’s Newest Exhibition: “Falling Into Place”

Photos courtesy of Veronique Wantz GalleryVeronique Wantz Gallery is embracing a symphony of textiles and mixed media as it launches its first solo exhibition...

2024 Interior Trend Predictions With Chirigos Designs

Photos courtesy of Chirigos DesignsTake a look back at interior trends from years past, and you’ll find patterns and styles we now consider ridiculous...

Starting Fresh With NEAT Method

Photos courtesy of NEAT Method MinnesotaWith the new year comes pressure to start off on the right foot, which can oftentimes be intimidating—especially when...

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